4

Brand Gender || A Brand as a Person

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 210 KB
english, 2018
5

Brand Gender || Creating a Strong Sports Shoe Brand

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 231 KB
english, 2018
6

Brand Gender || Global Branding with Brand Gender and Brand Equity

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 1.17 MB
english, 2018
8

Brand Gender || The Effect of Brand Gender on Brand Equity—A Simple Fallacy?

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 248 KB
english, 2018
9

How train station name signs should be installed

Lieven, Theo
Journal:
Journal of Rail Transport Planning & Management
Year:
2016
Language:
english
File:
PDF, 1.06 MB
english, 2016
10

Brand Gender || Brand Gender and Brand Alliances

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 411 KB
english, 2018
12

Brand Gender || How to Create a Personality Scale

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 855 KB
english, 2018
13

Brand Gender || Summary, Discussion, and Conclusion

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 95 KB
english, 2018
14

Policy measures to promote electric mobility – A global perspective

Lieven, Theo
Journal:
Transportation Research Part A: Policy and Practice
Year:
2015
Language:
english
File:
PDF, 664 KB
english, 2015
15

Vom Markengeschlecht zur Markenstärke

Dr. Theo Lieven
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 706 KB
german, 2014
16

How to create reproducible brand personality scales

Lieven, Theo
Journal:
Journal of Brand Management
Year:
2017
Language:
english
File:
PDF, 708 KB
english, 2017
18

Customers' choice of a salesperson during the initial sales encounter

Lieven, Theo
Journal:
Journal of Retailing and Consumer Services
Year:
2016
Language:
english
File:
PDF, 1.19 MB
english, 2016
23

Buyer Monitoring Cross-Culturally

Lieven, Theo, Kwortnik, Robert J., Tomczak, Torsten
Journal:
Cornell Hospitality Quarterly
Year:
2018
Language:
english
File:
PDF, 173 KB
english, 2018
24

Brand Gender || Brand Gender and Equity Through Brand Design

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 475 KB
english, 2018
25

Brand Gender || Salesperson Gender Follows Brand Gender

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 356 KB
english, 2018
27

Brand Gender || Gender and Ease of Categorization

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 308 KB
english, 2018
28

Brand Gender || Androgyny, Consumers’ Biological Sex, and Cultural Differences

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 500 KB
english, 2018
29

Brand Gender || The Independent Gender Effects of Logo, Product, and Brand

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 303 KB
english, 2018
30

Brand Gender || Product Gender and Product Evaluation

Lieven, Theo
Year:
2018
Language:
english
File:
PDF, 592 KB
english, 2018